Elvi was originally a Dutch wholesale company with a size range from 8-20. The owner was a man called Elin Vissor and thus the name Elvi was devised. The brand, created in the 1940s, had a long history as a wholesale brand based in Holland and wholesaled through Europe - mainly in Holland, Germany, Belgium and France. In 1993 Elvi was bought by a company called Lerose Limited, who were in turn bought out by Country Casuals (CC). CC felt that an opportunity existed to establish a brand for size 16 and up in the UK, both in High Street shops and department store concessions. Leveraging its strengths in producing.